ART AND EXCLUSIVITY IN A LIMITED EDITION
AT TIWI, WE HAVE ALWAYS UNDERSTOOD PACKAGING AS AN EXTENSION OF DESIGN. GLASSES BEGIN TO TELL THEIR STORY LONG BEFORE YOU PUT THEM ON: FROM HOW THEY ARE PRESENTED, HOW THEY ARE OPENED, HOW THEY ARE STORED. WITH THIS PREMISE IN MIND, THE IDEA AROSE TO REINTERPRET OUR BOXES AS A CANVAS.
THE COLLABORATION WITH Ä (NICOLAS VILLAMIZAR) WAS BORN FROM THAT SHARED VISION: TO TAKE CREATIVITY TO UNEXPECTED PLACES. FOR US, GLASSES DON'T END WITH THEIR DESIGN; EVERYTHING AROUND THEM IS PART OF THE EXPERIENCE. THAT'S WHY WE INVITED Ä TO INTERVENE IN SOMETHING AS EVERYDAY AS OUR BOXES AND TRANSFORM THEM INTO AN OBJECT OF DESIRE.
ITS VISUAL LANGUAGE, FULL OF SYMBOLS AND COLOR, NATURALLY CONNECTS WITH TIWI'S DNA, WHICH FROM THE OUTSET HAS BEEN COMMITTED TO EXPERIMENTATION AND AUTHENTICITY WITH UNIQUE COLOR COMBINATIONS IN EACH COLLECTION.
COLOR IS, IN FACT, WHAT BEST DEFINES US. WE ARE DIFFERENTIATED BY THE NUMBER OF SHADES WE OFFER IN EACH MODEL AND, ABOVE ALL, BY THE UNEXPECTED COMBINATIONS THAT GIVE EACH DESIGN ITS OWN PERSONALITY. WE SAW THAT SAME SEARCH IN THE WORK OF Ä: THEIR WAY OF TURNING COLOR AND LINE INTO AN ARTISTIC LANGUAGE WITH ITS OWN IDENTITY.
